What Do You Need To Know About Making Your Website Search Engine Optimised?
There are so many things you can do to make your website search engine optimised. The most important thing is site structure and optimization which means making sure that your site has a clear hierarchy with the most important information at the top of the page, such as your company logo and contact details. It also means avoiding empty spaces on pages and using descriptive text for images instead of just relying on titles or captions. You should also use header tags like H1 through to H6 correctly, create optimized content for search engines and research keywords that are relevant to what you offer in order to get found by people who might be looking for what you sell!
First, let’s look into some SEO basics & techniques to understand what is this whole SEO thing is about, shall we?
What is SEO and Why do you need it?
SEO is an acronym for “search engine optimization.” It is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website. SEO is important because it can help a business increase traffic to its website, which can lead to increased sales.>why is this important?
Though SEO is a long-term investment, it is worthwhile because of the benefits mentioned above. An increase in traffic can lead to a drastic increase in revenue. A survey by Syncapse shows that marketers who use SEO generate an average annual ROI of 3,300 %. In addition, research from HubSpot has shown that companies have seen a 33% increase in website leads when they implement search engine optimization practices on their sites.
What are the factors that affect your rankings?
First and foremost, content is king! Visitors need to be able to find what they’re looking for when they enter your site in the search engine results pages (SERPs). If you want them to stay, you need to ensure that your site is user-friendly with easy navigation.
For example, if the goal of your website is to sell pet products like toys or food, then you should focus on writing about these topics. Another way search engine optimization increases traffic is by attracting links. When other people think your content is great and they want to share it with their audiences, they will link back to your site! This signals to the search engines that you’re a credible source in your industry. The more incoming links you can get from reputable sources in your industry, the better chances you have of achieving higher rankings. A few things which are important for search engine optimisation are Indexing web pages carefully, making use of relevant keywords in the titles and URLs of web pages, using a variety of H1 through to H6 tags correctly and also making use of a robots.txt file which can help you manage your website indexing.
How does Google Rank Websites?
The search engine algorithm ranks websites by considering various factors such as content relevancy, keywords used, number of links from other websites etc. Overall website performance is also considered along with backlinks which enable search engines to find out how authoritative the site is based on the credibility of the sites linking back to it. At times search engines update their ranking algorithm, for example, google’s panda update or penguin updates that require changes on part of the site owner to recover its rankings.
Content is king! Content strategy is a crucial aspect of SEO. It’s important to make sure your website has a focused topic with a specific goal in mind. For example, if you run a blog about home improvement and the latest article on your site is about using green material in renovations, it will take more time for search engines to find this page. This means that when anyone searches for “using green building materials” or related keywords, your page won’t be found by them even though it could be the best resource out there (in terms of quality). The bottom line is that content must be relevant to what your business offers.
How to Improve Your SEO with the White Hat Approach
What is the White Hat Approach?
White hat SEO is a technique that improves your website’s search engine ranking without breaking any of Google’s guidelines. It focuses on high-quality content, performance and provides visitors with an excellent user experience
What are the benefits of using this approach? It will improve your rankings in SERPS (search engine result pages). Your site will be more visible to potential customers. And it will teach you how to create quality content for users who come to your site through organic means instead of paid advertising
How does one go about implementing this technique? We recommend starting by focusing on keyword research and ensuring that you have high-quality content for each page on your website before doing any link building. It is also important to ensure that you have a strong technical foundation before launching new SEO efforts.
1) Site Structure & Optimisation
Today, a solid site structure is more essential than ever. In the past, we’ve made flat websites with numerous pages geared towards certain keywords, but that isn’t the case anymore.
Things have evolved. In all niches, competition is fierce, and the introduction of machine learning, mobile-first indexing, and voice search adds urgency to providing search engines with more information (and not just keywords) about the subjects you want to rank for. And having a well-defined and strong site structure is the greatest method to achieve this. A website’s structure should be hierarchical and simple to navigate. The homepage is the first stop, with other pages linked to related themes.
Users should be able to access any page of the site by using links on the home page.
Internal links must connect to the most essential material on a website and should also clue people into how the site is organised. Internal links must point out to users and search engines the most important information on a website while also assisting them in determining how it is put together.
2) Content Optimization for Site Search Ranking Purposes
When it comes to SEO, content should come first. Quality material is how you engage, inform, support, and delight your consumers. Creating real, useful content is also important for search engine visibility. That’s why the Periodic Table Of SEO Factors begins with “elements,” emphasizing content quality as the first element.
Whether you’re building a blog article, product pages, an about page, testimonials, or videos to complement your content, having correct material establishes the groundwork for all of your other SEO efforts.
3) Optimize for on-page SEO
When you’re creating individual pages, on-page SEO shows you how to improve your website. This category includes elements such as headlines and subheadlines, URL slugs, and meta tags.
Use your main keyword, if possible, in the headline. It should also be used in the slug and at least one subheadline. Aim for a minimum of .5 percent to 2.5 percent throughout the body copy. Avoid going over the top to avoid seeming like a keyword filler.
Sprinkle your main and associated keywords throughout your body copy, subheadlines, and image alt text. Include enough context for each so that Google understands what you’re talking about.
4) Optimise for off-page SEO
Off-page SEO — also known as off-site SEO — refers to methods for optimizing your website using external channels. Guest blogging, social media marketing, influencer marketing, and brand mentions can all help you boost your site’s SEO.
We’ll get into the specifics of backlinks a little later, but links in general can make a significant impact in SEO. You don’t want to link to low-authority sites because they won’t be of any help (and may actually harm you). When looking for backlinks, focus on well-respected publications instead than small, low-authority websites.
5) Optimise the website for mobile
With more and more people using cellphones to visit websites, you don’t want to leave out any possible conversions. Furthermore, Google has introduced the mobile-first index, which means you might rank higher if you make your site mobile friendly.
The simplest answer is to use responsive design. You may download free and premium WordPress themes that are responsive in nature, so you won’t have to worry about adding any extra code.
6) Speed up the pages
When it comes to both SEO and conversions, page speed is an important consideration.
If a website takes an excessively long time to load, you’ll most likely click the “back” button and search for another. Similarly, if you’re filling out a form that won’t submit due to slow performance, you’ll abandon it.
You can use the site speed monitoring tool Google’s PageSpeed Insights to get an overview of how quickly your site loads on all platforms and what specific things you may do to improve performance.
SEO is a tricky topic, but it’s important to understand that SEO will affect your website ranking. There are many factors involved in getting optimised for search engines including content optimisation, site speed monitoring and mobile-friendliness. This article provides you with an overview of the different types of SEO as well as some tips on how to optimize your own website so you can market successfully online. If you need a more detailed report on your website SEO performance use our FREE SEO Tool to uncover some of the most crucial SEO parameters to rank higher.