Everything You Need to Know About Local SEO for Improved Exposure and More Business.

If you’re a business owner looking to increase your visibility and get more customers, you should focus on Local SEO. Local SEO is the practice of improving your online presence so that you can be found by people looking for local businesses. According to Google, 30% of all mobile searches are related to location, and 78% of people who search for something nearby on their phones visit the business within a day! That’s why Local SEO is so important – it can help you reach more potential customers and generate more revenue for your business.

What is Local SEO, and why is it important

SEO is the practice of optimising a website for Google search to earn higher web traffic levels and improve the site’s visibility. Local SEO is a specific form of SEO focused on optimising a website for users looking for businesses in their local area.

Local SEO is essential because it allows businesses to target potential customers searching for their products or services. It is also important because it can help businesses to stand out from the competition since most companies have not optimised their website for local SEO.

How to track Local SEO progress

One of the most important aspects of Local SEO is tracking your progress. You need to know what you’re doing right and where to improve. Thankfully, there are a few ways to track your Local SEO progress.

Google My Business

The first way to track your Local SEO progress is using Google My Business. It is a free service offered by Google that allows businesses to manage their online presence. To use Google My Business, create or claim your business listing and fill out as much information as possible. Once you’ve claimed your listing, you can start tracking your Local SEO progress.

Google Analytics

Another way to track your Local SEO progress is by using Google Analytics. It is a free service offered by Google that allows you to track your website traffic. To use Google Analytics, create an account and add your website. Once you’ve added your website, you can start monitoring your Local SEO progress.

Bing Places for Business

Another way to track your Local SEO progress is by using Bing Places for Business. It is a free service offered by Bing that allows businesses to manage their online presence. To use Bing Places for Business, create or claim your business listing and fill out as much information as possible. Once you’ve claimed your listing, you can start tracking your Local SEO progress.

There are a few other ways to track your Local SEO progress, but these are three of the most popular and effective methods. Using these methods, you can ensure that you’re on the right track and improve your Local SEO over time.

Ways to Optimise Local SEO

Now that you know how to track your Local SEO progress, it’s time to learn how to optimise it. There are a few key ways to optimise Local SEO, and we’ll cover some of the most important ones below.

NAP Consistency

One of the most important things you can do for Local SEO is to ensure NAP consistency. NAP stands for Name, Address, and Phone number. It’s essential to have consistent NAP information across all your local listings.

If your NAP information is inconsistent, it will be difficult for customers to find your business and hurt your Local SEO. To ensure NAP consistency, ensure your NAP information is the same on all your local listings.

Claim Local Listings

Another way to optimise Local SEO is by claiming local listings. There are many online directories where you can list your business, and it’s important to claim as many as possible. The more listings you have, the more likely customers are to find your business.

To claim a local listing, find the directory you want to list in and follow the instructions. Once you’ve claimed your listing, you can add information about your business, such as your NAP information, hours of operation, etc.

Add Photos and Videos

Another way to optimise Local SEO is by adding photos and videos. Customers are likelier to click on listings with images and videos, so it’s essential to add them if possible.

To add photos and videos, find the directory you want to list and follow the instructions. Once you’ve added your photos and videos, you can add information about your business, such as your NAP information, hours of operation, etc.

These are just a few of the ways you can optimise Local SEO. Following these tips can improve your Local SEO and get more customers.

Final Thoughts

It’s essential to keep up to date on the latest changes to stay on top of Local SEO. Local SEO is constantly changing, and new strategies are always emerging.

Local SEO is a crucial part of any business’s online presence. If you need help with your Local SEO, Sydney SEO Agency can help. They can offer a variety of Local SEO services and would be happy to help you improve your Local SEO. By following the tips above, you can improve your Local SEO and get more customers.

There are many other Local SEO strategies, and new ones are constantly emerging. If you need help with your Local SEO, we can help. We offer a variety of Local SEO services, and we’d be happy to help you improve your Local SEO. Contact us today to learn more.